Andy Warhol’s association with the Velvet Underground deepened his reach into the world of popular music, expanding his multimedia empire. “The Pop idea, after all, was that anybody could do anything,” Warhol wrote in POPism, his memoir of the 1960s, “so naturally we were all trying to do it all. Nobody wanted to stay in one category, we all wanted to branch out into every creative thing we could. That’s why when we met the Velvet Underground at the end of ’65, we were all for getting into the music scene, too.” In November 1965, before the Velvet Underground’s Café Bizarre residency abruptly ended, a theater producer named Michael Myerberg came up with the idea of opening a Warhol-branded discotheque. He approached Paul Morrissey—Warhol’s sort-of manager and assistant filmmaker—who put the word out that the Factory wanted to find a house band for the space. Malanga, Sanders, and underground filmmaker Barbara Rubin had already seen the Velvet Underground, which led to Warhol signing the group to a management deal. (Myerberg eventually chose the Young Rascals, a better business move for someone looking to draw in a large teen and young adult audience.)

From Chapter 11 of The Downtown Pop Underground — order online, or from a local independent bookstore