Lance Loud

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An American Family introduced audiences to the first openly gay man on television, Lance Loud, who had forged links with the downtown underground in the mid-1960s after striking up a long-distance friendship with Andy Warhol via mail and telephone.

 

Andy Warhol’s Ghostlike Presence In An American Family

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Andy Warhol did not appear in television’s first weekly reality series, An American Family, but he was a looming influence behind the scenes. Shot in 1971, the PBS show premiered on January 11, 1973, and became an immediate pop culture sensation. It was discussed by newspaper columnists, debated by television pundits, and taken seriously by respected scholars such as Margaret Mead. In a TV Guide article, the anthropologist declared that the show was “as new and significant as the invention of drama or the novel—a new way in which people can learn to look at life, by seeing the real life of others interpreted by the camera.” Though An American Family primarily took place in the Loud family home in Santa Barbara, California, several key moments were filmed in New York—exposing the likes of Jackie Curtis and Holly Woodlawn to millions. It also introduced audiences to the first openly gay man on television, Lance Loud, who had already forged links with the downtown underground in the mid-1960s. After he saw a Time magazine article about Warhol and Factory superstar Edie Sedgwick at the age of thirteen, Loud dyed his hair silver. He even struck up a long-distance friendship with Warhol—via mail and, eventually, telephone—but the letters and late-night phone calls abruptly ended after Warhol was shot in 1968. “I tried to write him, but the letters came back,” Loud said. “He suddenly became very, very private. He got very scared after that for a long time.”

From Chapter 23 of The Downtown Pop Underground — order online, or from a local independent bookstore


Filming Begins for An American Family

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When An American Family went into production, Lance Loud and Kristian Hoffman didn’t think twice about having cameras record every moment of their lives, for it was all part of their master plan. “We were in a self-deluded dream that we were going to somehow become big rock stars or big artists like Andy Warhol, or some crazy thing,” Hoffman said. “So when this opportunity came to us with An American Family, it didn’t seem unnatural at all. It just seemed like, ‘Well, life is progressing like we expected. Someone is paying attention,’ so we’re going to move forward and do something crazy. Also, we were young and thought we were the most fascinating people in the world. It didn’t really occur to us that we might not be that interesting.” When filming started, Lance was living at the Chelsea Hotel with roommate Soren Agenoux (who had written the twisted version of A Christmas Carol that debuted at Caffe Cino in 1966). “My first clash came immediately,” wrote Pat Loud in her 1974 memoir A Woman’s Story. “I flew to New York to spend a few days with Lance, who, as the world now knows, was staying at the Chelsea Hotel, a place I’d pictured as a nice, quaint, middle-class hostelry where a white-haired grandma type with a big bunch of keys at her waist clucked over boys far from home and brought them hot toddies and did their laundry.” She soon discovered otherwise. “Lance had endeared himself to Soren Agenoux, who was a kind of creepy guy,” Hoffman recalled, “but he had an apartment in the Chelsea Hotel. So that’s who Lance was living with when Pat first visited Lance in New York.”

From Chapter 23 of The Downtown Pop Underground — order online, or from a local independent bookstore


Lance Loud and Kristian Hoffman Move to New York

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Having been obsessed with the Andy Warhol scene since he was an adolescent, Lance Loud was already an avid Velvet Underground fan. The two friends ducked out one night and saw them play in Los Angeles, which best friend Kristian Hoffman counted as one of the greatest concerts of his life. “I wasn’t prepared for seeing them,” he said. “Lou Reed came out and he was pretending he was going to hit you in the head with his guitar. He would swing it like an ax right in between the heads of people in the audience. For me, it was eye opening and exciting.” Loud and Hoffman formed a band during high school and eventually moved to New York—where Loud became reacquainted with Warhol and formed a punk group that regularly played CBGB and Max’s Kansas City. “Lance was one of the most curious and terrific kids around,” recalled Warhol, “and I always told him that he had the best band around, called the Mumps.” Loud, in turn, described Warhol as “the greatest father figure . . . [of ] that generation,” noting that, “He was always parental.” The New York economy had crashed, so the rents were low enough for the two friends to put down roots in the city and live on next to nothing. “That’s why these landlords were desperate to rent an apartment to anybody,” Hoffman said, “because why else would a landlord rent an apartment to unemployed seventeen-, eighteen-year-old kids?”

From Chapter 23 of The Downtown Pop Underground — order online, or from a local independent bookstore


Lance Loud Becomes a National Symbol of Moral Decay

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“The press response [to An American Family] was totally bewildering because we expected it to be reviewed as a documentary, and instead they reviewed the family,” Kristian Hoffman said. “The vitriol was just palpable. So that started to hurt after a while.” Writing for the New York Times Magazine, journalist Anne Roiphe exemplified the mainstream critical reception—particularly her treatment of what she called “the flamboyant, leechlike, homosexuality of their oldest son, Lance.” For these critics, he epitomized both the stupidity of mainstream television programming and the perversity of underground culture. “Lance Loud, the evil flower of the Loud family, dominates the drama—the devil always has the best lines,” Roiphe wrote. “Lance is twenty years old and living in the Hotel Chelsea in New York as the series opens. He describes his family with a kind of campy wit and all the warmth of an iguana singing in the driving rain. The second episode shows Pat Loud coming to New York to visit her son at the Chelsea. It was in this episode I most admired her strong self-control. She is confronted, brutally and without preparation, with the transvestite, perverse world of hustlers, drug addicts, pushers, etc., and watches her son prance through a society that can be barely comprehensible to a forty-five-year-old woman from Santa Barbara.”

From Chapter 23 of The Downtown Pop Underground — order online, or from a local independent bookstore


Pat Loud Sees Vain Victory at La MaMa

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The second episode of An American Family, which focused on her first encounters with the underground, provided fodder for water cooler conversations around the country. “We’re going to the La MaMa theater tonight,” Lance told his mother, Pat Loud. “Vain Victory with Jackie Curtis. It’s the ultimate of the underground, honey. You’ll just think it’s so neat.” Several minutes of campy performance footage from Curtis’s show were included in that episode, as well as an awkward moment in which Holly Woodlawn met Pat Loud in a Chelsea hallway. Later that evening, in a diner after the play, the cameras made it clear that Pat was not impressed by what she saw at La MaMa. Pat Loud explained her reaction to Vain Victory decades later, which mostly had to do with the fact that it was a hot summer night, and La MaMa had no air conditioning. Along with the outré dialogue and uncomfortable bench seating, it was all a bit too much for her. “I was just a housewife from Santa Barbara, California,” she said, “which was a small town at that time, and I had no idea there were people like this in the world. And it was pretty crazy. I remember there was a toilet in one of the major scenes, and it just did not appeal to me. It did not have my name on it.”

From Chapter 23 of The Downtown Pop Underground — order online, or from a local independent bookstore


The Downtown Rock Scene Coalesces Around the New York Dolls

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Lance Loud and Kristian Hoffman found out about the Dolls when the British music weekly Melody Maker raved about them. “Lance and I thought, ‘God, they’re just playing right down the street,’ and so we went and saw them, and then we went every single time they played.” They would sometimes bring along Lance’s mom, Pat Loud, who was game for anything. “I have pictures of Pat Loud in the audience at Mercer’s,” Hoffman recalled. “I was on the dance floor right in front of the stage and I had my Brownie Instamatic, and she got in the picture in front of the New York Dolls.” Their new friend Paul Zone had first seen the Dolls at the Hotel Diplomat, where the crowd numbered about a hundred and everyone dressed in their own original styles. “It just seemed so different from anything that we’d ever seen before,” Zone recalled. “We just knew right then and there that there was a place that we could feel like we can express ourself without feeling like an outcast.” The New York Dolls became downtown stars after they began performing every Tuesday night in the Mercer’s two-hundred-seat Oscar Wilde Room, which was perfect for the group because of its theatrical lighting. “Just walking into the Mercer that first time and seeing them onstage and everyone in the audience,” Zone said, “you were just like, ‘This is it.’ ” Richard Hell was also drawn to the Dolls’ simple songs and sloppy performances, which he found riveting. “Their gigs were unlike any I’d ever experienced,” Hell recalled. “They were parties, they were physical orgies, without much distinction between the crowd and the band.” The Dolls attracted future members of Television, the Ramones, Blondie, and other early punk bands to the Mercer Arts Center.

From Chapter 27 of The Downtown Pop Underground — order online, or from a local independent bookstore


Future Punks Converge on Club 82

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Future Blondie members Clem Burke and Gary Valentine also hung out there when they were crashing at a friend’s storefront pad. “I was living in New York,” Valentine said, “and I was basically leading a kind of decadent juvenile delinquent life in the East Village. I was hanging out at Club 82 prior to when I was playing in Blondie.” Burke played drums in a band called Sweet Revenge, which sometimes performed at Club 82, where they covered David Bowie and Mott the Hoople songs mixed with some originals. “One of our big songs was called ‘Fuck the World,’ ” Burke said, “which was kind of punk rock.” Paul Zone, who would join his brothers’ group the Fast in 1976, was also at that Dolls performance at Club 82. It was there that he met Harry and Stein, as well as Lance Loud and Kristian Hoffman—all of whom would go on to play a big role in his life. “We all met at that Dolls show,” Zone recalled. “That was one of my first times with Kristian, at a Dolls show.” Hoffman added, “Paul and his brothers knew who we were, like, ‘Oh, it’s An American Family!’ Something like that. So Paul just came up and just started talking to us. Paul wasn’t in the Fast yet. He was kind of like the designer-manager person for the band.” Also in attendance was Roberta Bayley, who later worked the door at CBGB and shot album cover photos for the Ramones and Richard Hell and the Voidoids. Bayley had recently moved from London to New York and heard about the New York Dolls, but hadn’t yet seen them. “It just happened that the Dolls were playing directly downstairs from the loft where a friend of a friend lived on East Fourth Street,” she said. “That was Club 82.”

From Chapter 30 of The Downtown Pop Underground — order online, or from a local independent bookstore


The Patti Smith Group Coalesce

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Talent and stage presence are obviously important, but a good manager also goes a long way in building a career. Jane Friedman was a supporter of experimental art within the downtown scene, and she began taking on managerial duties during Patti Smith’s solo performances at the Mercer Arts Center, sometimes supporting the New York Dolls. In late 1973, guitarist Lenny Kaye rejoined Smith for a successful show at the West End Bar, then Friedman secured them a gig opening for protest singer Phil Ochs at Max’s. It was their first residency, two sets a night for six nights, and it led to other opportunities. By this point they had added Richard Sohl on keyboards, allowing the group to segue from Smith’s poems to some musical numbers played on guitar and piano. “Soon enough we started getting a thing together,” Kaye said. “We didn’t start out to have a band. What we wanted was to have a musical element in the performance and we let it grow into the band it would become, so it didn’t sound generic or get too ahead of itself. … After a while, we felt like we needed another instrument because both myself and Richard Sohl, the pianist, were kind of having to do too much work.” After placing an ad in the Village Voice, they found Ivan Kral, who was currently playing guitar for the scene’s ne’er-do-wells, Blondie. After performing as a four piece at CBGB for about seven weeks in early 1975, the Patti Smith Group expanded their lineup to include drummer Jay Dee Daugherty, who jumped ship from Lance Loud’s band the Mumps. “It was allowed to grow very organically,” said Kaye. “So by the time we had a drummer we sounded like ourselves, instead of like every other band.”

From Chapter 31 of The Downtown Pop Underground — order online, or from a local independent bookstore


Lance Loud Forms the Mumps

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After An American Family became a hit in 1973, The Dick Cavett Show flew singer Lance Loud, keyboardist Kristian Hoffman, and the rest of the band out to New York to perform on the show. The two best friends had already made one attempt at living in the city and returned to Santa Barbara in defeat—“We had our New York experiment,” Hoffman recalled, “and we didn’t meet the Velvet Underground”—but this time they stayed. After their television debut, various managers and record companies encouraged the band to change their name to Loud in order to cash in on their fleeting fame. “We hated that idea,” Kristian recalled, “and Neil Bogart, who ran Casablanca Records, also wanted us to call the band An American Family.” (They eventually settled on the Mumps.) By this point, Lance Loud and Hoffman had fully immersed themselves in the downtown underground and become regulars at the New York Dolls’ gigs at Mercer’s. “We went there every single show,” he said, “so we quickly met all these wonderful people like Paul Zone, who introduced us to everybody in the Lower East Side rock scene. Everyone happened to live in a one-mile-square neighborhood, and you would just see them every day. So we did everything together—the Mumps, the Fast, Blondie. All of these things intersected, and all of these crazy people hung out together.” Because of the hype surrounding An American Family, Loud was probably the best-known person in the nascent punk scene. “Lance was a larger-than-life figure,” Blondie drummer Clem Burke recalled. “He was probably the first bona fide celebrity I ever met.” He was a magnetic frontman, though not necessarily the greatest singer (but this was punk rock, so it didn’t really matter). “Lance loved performing, and he would sweat gallons,” said Persky, who became a good friend. “He was just so blissed out when he was onstage.”

From Chapter 32 of The Downtown Pop Underground — order online, or from a local independent bookstore


Pat Loud Hangs with Hibiscus and Jackie Curtis

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Pat Loud took a job in publishing in 1974 and followed her son out to New York, where she opened her small Upper West Side apartment to Lance and his friends. “She’s the most marvelous mother,” Kristian Hoffman said. “I mean, I really think of her as my other mother. She takes care of us all the time, to this day. So when she met Lance’s colorful panoply of insane artsy friends, she would just invite them into her house for dinner without prejudice. They had a little kitchen about the size of a California closet, and she made all of this magic happen in that room.” Pat also used to drop by CBGB and other downtown venues to see her son’s band play. “The Mumps were on the bill when she went to see Television,” Roberta Bayley said, “when Richard Hell was in the band. I remember Richard dedicated a song to her from the stage, which was nice. I also remember Lance’s mother invited Richard and I to an Oscar party at her apartment. I think she was just culturally open to different things and seeing what was going on, and really supportive of her son and his friends.” Despite Pat Loud’s initial dislike of the Jackie Curtis play Vain Victory, the two eventually became very good friends; Pat even contributed to Curtis’s drag wardrobe after taking revenge on her cheating husband. “One of his mistresses owned a clothing shop in Montecito,” she said. “I went over to that clothing shop and I bought everything that fit me—which was a lot of stuff. I put it on a bill, and they let me walk out with all of these clothes.” Having no desire to keep them, Pat donated the expensive fashions to the Off-Off-Broadway star (“I gave Jackie lots of stuff,” she recalled). Lance Loud was also good friends with Hibiscus, who often came over to Pat’s place for dinner. “That’s why there’s pictures of me there having dinner with Jackie Curtis,” Hoffman said. “Holly Woodlawn was there. Hibiscus was there. You would think having all those crazy people there would be kind of like an art salon,” Hoffman said, “but it was more like Pat cooking a delicious meal for love birds that had wet wings and they were lost. It was a place to go to get warm and have a good meal with someone who is completely accepting and loving.”

From Chapter 32 of The Downtown Pop Underground — order online, or from a local independent bookstore


The Loud Family Goes To Reno Sweeney

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The buzz created by An American Family brought the Loud family to the attention of millions of people, including Lisa Jane Persky. The year it debuted, her father, Mort Persky, hired Pat Loud to write a piece about the show for Family Weekly, a newspaper insert that he edited. Lisa thought Lance Loud’s brother was cute, and a couple of months later, Mort introduced her to Grant Loud when he and the other Loud kids visited New York. She took them to see Holly Woodlawn perform at Reno Sweeney, an intimate cabaret located at 126 West Thirteenth Street in Greenwich Village. “Because of Warhol films like Trash and Off-Off-Broadway,” said Paul Serrato, who often accompanied Woodlawn as a pianist, “everybody wanted to see Holly perform at Reno Sweeney. It attracted everybody from the underground scene.”

From Chapter 32 of The Downtown Pop Underground — order online, or from a local independent bookstore