“Baby, you’re a rich man,” Donna A. Lancianese

Money for successful new ideas
Money for successful new ideas
Money for successful new ideas. Department of the Treasury, Internal Revenue Service, 1988. U.S. Governmental Posters Collection.

In this dissertation, Donna A. Lancianese looks at the impact of social class on how we relate to one another. Writes Lancianese:


Many social scientists consider race, class, and gender to be the three main axes of inequality and a plethora of research covers these topics. As such, a wealth of knowledge has accumulated about how they affect individuals’ life chances and trajectories. Much is also known about how race and gender affect interaction, but what about social class? Little is known about the role of social class during interaction compared to gender and race. Thus, the focus of this thesis is to better understand the effect of social class during interaction. Moreover, I examine social class in combination with gender.

Through focus groups at the University of Iowa, Lancianese establishes socially constructed profiles of the “Rich Guy” and the “Poor Guy,” using them to gain a greater understanding of how social classes are constituted and how gender alters or conforms to these ideas.

Donna A. Lancianese. ““Baby, you’re a rich man” (the Beatles 1967): at the intersection of social class and gender.” PhD (Doctor of Philosophy) thesis, University of Iowa, 2014.